π This Month in History
On October 4, 1957, the Soviet Union launched Sputnik 1, the world’s first artificial satellite. This event triggered a space race and led to significant technological advancements. Similarly, the Hooked Model by Nir Eyal has revolutionized the way we think about habit-forming products.
π€ Trivia Question
What is the first step in the Hooked Model by Nir Eyal?
π Understanding the Hooked Model
The Hooked Model, developed by Nir Eyal, is a framework designed to create habit-forming products. It consists of four key components: Trigger, Action, Variable Reward, and Investment. The model aims to engage users by creating a loop that encourages repeated interactions with a product, thereby forming a habit.
Inspired by: Medium Article by I Want to Be a Product Manager, Published in 2018.
π The Psychology Behind the Hooked Model
The Hooked Model is not just about creating addictive products; it’s about understanding human psychology. The model taps into our basic instincts and desires, using triggers and rewards to create a loop that keeps us engaged.
Inspired by: Nir Eyal’s Book “Hooked”, Published in 2014.
π Hooked Model vs James Clear’s Method
Both the Hooked Model and James Clear’s method for habit formation focus on a loop of triggers and rewards. James Clear’s method involves four steps: cue, craving, response, and reward. While the Hooked Model is often applied to product design, James Clear’s method is more general and can be applied to personal habits.
Inspired by: James Clear’s Article “How To Start New Habits That Actually Stick”, Published by James Clear.
π€ Really Good Questions
- How can the Hooked Model be ethically applied in your industry?
- What are the limitations of using the Hooked Model in various industries?
- How can James Clear’s method be integrated into product design to create more ethical habit-forming products?
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π°π Down the Rabbit Hole: Fun Links and More Related to the Content
Videos
- “Hooked” by Nir Eyal – BOOK SUMMARY
- How to Build Habit-Forming Products – Nir Eyal
- What makes some technology so habit-forming? | Nir Eyal | TED Institute
- Nir Eyal: Hooked Model & Product Hunt | UX/UI Design | Product Design | Udacity (see the product hunt below in the Call to Action to see this in action.)
- #173 Hooked: How to Build Habit-Forming Products with Nir Eyal
π£ Call to Action
Want to create a habit-forming product or change your personal habits? Dive deeper into the Hooked Model and James Clear’s method to understand the psychology behind habit formation. Also, have a look at the hooked model in action here ββ> Product Hunt
𧩠Answer to Trivia
The first step in the Hooked Model by Nir Eyal is the Trigger.
#HookedModel #NirEyal #HabitFormation #JamesClear
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Signing off with a thought: “The key to forming a habit is understanding the loop, not just the action.”