📆 This Month in History
In October 2001, Steve Jobs unveiled the first iPod, changing the way we consume music forever. The pitch was simple yet revolutionary, much like the best pitches often are.
🤓 Trivia Question
Who is known for the “elevator pitch” concept? (Answer at the end)
🏢 The Elevator Pitch: Your Core 1%
When it comes to pitching your idea, your elevator pitch plays a crucial role. It’s the 1% of your idea that captures attention and should encapsulate the unique value and opportunity of what you’re offering in a clear and concise way. If you can nail this, you’ll have the audience’s attention for the remaining 99% of your pitch.
When crafting your elevator pitch, it’s important to consider a few things.
- Make sure you clearly define the problem your idea solves.
- Highlight what makes your solution unique and why it’s better than other options out there. Don’t forget to mention your target market and how your idea meets their needs.
- Wrap up your pitch withn, whether it’s setting up a meeting or providing more information.
By keeping these things in mind, you can create a compelling elevator pitch that captures attention and leaves a lasting impression.
🛒 The Amazon Metaphor: A Novel Approach
A unique yet efficient way of analyzing the strengths and weaknesses of your pitch deck is by drafting it as a product listing on Amazon, including all the essential elements like the title, description, specs, and ratings. This exercise helps you to see your idea from both the seller’s and buyer’s perspectives, which can be quite beneficial.
🤔 Really Good Questions
- What elements of your idea are truly “core 1%” material?
- How can the Amazon metaphor be adapted for different types of pitches?
🐰🔗 Down the Rabbit Hole: Fun Links and More Related to the Content
Videos on Great Pitches
- 🎥 Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (7:00)
- 🎥 Steve Jobs pitches iPad on Dragons’ Den (2:22)
- 🎥 The best “Elevator Pitch” of the World? (2:26)
📣 Call to Action
Ready to master your pitch? Focus on your core 1% and don’t be afraid to try unconventional methods like the Amazon metaphor. Your pitch isn’t just a presentation; it’s a performance. Rehearse it, refine it, and make it resonate.